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  • Writer's pictureJean-Christophe DIMINO

The irresistible international momentum of RED Day

Every year, on the same day, kw agents give their time to benefit local initiatives.


This is one example of the Keller Williams value system. Present in some 50 countries, the group born in the United States has been working since 2009 to redistribute good vibes around it. Every year, the second Thursday of May is the occasion for coordinated actions of unparalleled scope: 190,000 agents, franchisees and employees take to the field wearing the same red T-shirt with the RED Day logo.


The aim of the operation? To give back a day of their time, right where they live and work. A day of giving and sharing in the service of others.




Mission led in 2021 by Keller Williams Masséna teams (credit @Louis-Marie Tortiello)



"RED Day is undoubtedly the most representative day of the Keller Williams culture, which is based on the strength of the collective," according to Jérôme Fabre, President of Keller Williams France and Monaco. "During this day, Keller Williams Agents and Leaders from all over the world are happy to put themselves at the service of those who need it. To come together to give their time and energy to the same cause. It's also a way to say thank you to all the communities that welcome our company every day."




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